About Sorta
We're on a mission to transform how companies hire talent
Our Story
Sorta was born from a simple observation: hiring is broken. Too many companies waste countless hours on inefficient processes, while exceptional candidates slip through the cracks.
Founded in 2024, we set out to build an AI-powered platform that could identify the right talent based on what actually matters – skills, potential, and alignment with company values – not just keywords on a resume.
Today, we’re helping forward-thinking companies transform their hiring processes, reduce bias, and build stronger teams through intelligent, data-driven recruitment.
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(Ken and Mike, our Founders, work remotely most of the time – Chat GPT’s image creator made the very uncanny image you can see to the right. Work harder, Sam Altman!)
Our Mission
To transform recruitment by using AI to identify the best candidates based on what truly matters: skills, potential, and cultural alignment—not just keywords or credentials.
Our Vision
✓ Fairness and inclusion in every decision ✓ Innovation that solves real problems ✓ Transparency in our technology and processes ✓ Human-centered AI that augments, not replaces
Meet Our Founders
Mike PrykeCEO & Co-Founder
MIke’s background is broadly in commercial roles at high-growth companies, where he has hired more than 250 people (and interviewed, he reckons, about 2,000-2,500 candidates). Mike leads the Client facing functions within Sorta and loves helping Talent Acquisition teams however is possible.
Ken DuffieldCTO & Co-Founder
Ken’s career has seen him do everything from fixing British Navy submaries, through management consulting at a Big-4 firm, through to running high-impact product squads for an international FinTech scale up. At Sorta, Ken leads the vibe-coding team and builds all the wonderful tech our customers use and love.
Our Manifesto
The Principles That Guide Everything We Do
People are more than just keywords
Traditional hiring focuses too much on buzzwords and not enough on potential. We’re building technology that looks beyond the resume to identify the skills, capabilities, and qualities that truly predict success.
Bias has no place in hiring
The best teams are diverse teams. Our AI is designed from the ground up to reduce unconscious bias and ensure candidates are evaluated on their merits, not their background, appearance, or connections.
AI should augment, not replace
We don’t believe in removing humans from the hiring process. Our technology is designed to give recruiters superpowers – automating the tedious parts of their job so they can focus on what humans do best: building relationships and making nuanced decisions.
Transparency builds trust
Black-box AI creates suspicion and fear. We’re committed to building explainable AI that helps users understand why certain candidates are recommended, and we’re open about how our technology works and its limitations.
The future of work is unknown - let's build it together
Despite all the talk of automation, we believe the future belongs to uniquely human skills: creativity, empathy, collaboration, and adaptability. Our platform is designed to identify and elevate these qualities in candidates.
Together, we can build a world where hiring is based on potential, not pedigree.
